Now under construction in Netanya, The Grand is built around a rare idea in today’s market: resort-level living with a price tag that is surprisingly reasonable. Live like you’re on vacation, surrounded by the amenities and standards of an international lifestyle tower.
The lifestyle complex reads like a private club: an outdoor pool with a separate toddler pool, shaded seating areas, landscaped gardens, a spa complex, a fully equipped gym, a stylish residents’ lounge, and a premium business lounge for meetings, remote work, or simply getting things done without leaving the building. In the words of interior designer Oshir Asaban, “I was given a free hand to translate the feeling of a luxury resort into every detail, with no shortcuts or compromises.”
Part of The Grand’s appeal is visual; the 35-floor tower’s striking architecture delivers an international look that feels current, iconic, and unmistakably upscale. From the 17th floor and up, open sea views take center stage and the residential concept becomes more elevated by design. Floors 17-28 feature mini-penthouses with 300 to 400-sq. foot balconies that pull the Mediterranean right into your living space. From the 29th floor and up, The Grand introduces the Infinity Collection: large-scale apartments, expanded specification options, and balconies of at least 500 square feet, with magnificent sea views.
Luxury is only half the conversation. The other half is value, and The Grand is unusually direct about it. The project’s current promotion is presented as reflecting avn approximately 20% lower price compared to apartment prices in towers in Ir Yamim, one of Netanya’s most established, prestigious neighborhoods. As one early buyer put it: “This is the dream combination-true luxury and real value-and you honestly don’t find it anywhere else.” The tower sits between Agamim and Ir Yamim neighborhoods, next to the new Tidhar Lagoon business complex, envisioned as a hub for cafes, restaurants, and boutique shops. It’s also positioned for everyday mobility, with excellent access to Highway 2 (the Coastal Highway).
The Grand is being developed by Dar Nofarim, a privately owned family company established in 1995. Its portfolio includes thousands of residential units across dozens of projects, with some 500 apartments currently under construction and thousands more in planning stages.
Dar Nofarim handles construction in-house, enabling closer oversight and consistency from start to finish. In several northern communities, Dar Nofarim-built apartments have been reselling on the second-hand market for as much as 20% above the going rate for comparable properties, a clear indication of the project quality and long-term demand for the company’s construction standard.
Dar Nofarim emphasizes also that customer satisfaction has been a core value since the company’s earliest days, shaping its approach to planning, execution, and delivery.